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Entrepreneurship and Career Building


About This Course

Entrepreneurship and Career Building explores the possibilities you could consider for identifying your career path as an artist/creative. You will also learn how to turn your idea into a creative enterprise that can bring added value to your community as well as the basics of entrepreneurship with a strong focus on social and arts 

entrepreneurship. Also, you will learn how to identify and evaluate a business idea, how to do market research and create and use the business model canvas, understand what marketing, brand and branding are and how to fund and sustain your business whilst having a social impact.


LESSON 1: Learners will better understand the influences of social and arts entrepreneurship, and will improve their knowledge of the brand, branding, marketing, and pitching terminology. They will be able to spot a business idea by doing accurate market research aligned to existing copyright and ethics. 

LESSON 2: Learners will understand how to fund and sustain their business idea by analysing crowdfunding, existing competitions, and sponsorship opportunities. They will better know how to sustain the business of social entrepreneurship for achieving the desired impact.


KNOWLEDGE: Illustrate extended knowledge of how to manage the business of social entrepreneurship, identify the factors that contribute to career building and visualising sponsorship opportunities

SKILLS: Able to illustrate innovative ideas for designing and rearranging a business plan in social entrepreneurship including impact assessment and brand notoriety 

COMPETENCES: Able to act independently and explain how to find the balance between career choice and social entrepreneurial skills considering market research and its copyright procedures


No previous knowledge is required

Course Staff


VANESSA HERNANDEZ holds a Master’s degree in Public Policy from the University of Erfurt, and a bachelor degree in International Business and International Relations from the Catholic University of Ecuador. She has specialized in international affairs, governance, development, and NGO-public management. She has gathered experience from working at international institutions such as the United Nations Office in Geneva and the International Public Policy Association in Lyon. She has also previously worked for other NGOs and in the private and public sector. An active advocate for women empowerment, human and nature's rights. Vanessa is part of the JKPeV team supporting the project management activities such as planning, implementing and reporting of several projects.


MYRTO-HELENA PERTSINIDI holds a MSc degree in International and European Politics from the University of Edinburgh, UK and a BA degree in International Relations from the University of the Aegean, Greece. Since 2010, she has worked as project manager, trainer/facilitator and proposal writer for EU funded projects at Jugend- & Kulturprojekt e.V. having acquired significant experience in managing and implementing European projects in the fields of non-formal education, personal and professional development, inclusion and integration, active participation and EU citizenship, cultural heritage and history, human rights and democracy, and entrepreneurship and sustainability. Also, she has been in charge of facilitating & coordinating educational activities as well as co-organising and moderating cultural and art events. Myrto supervises and monitors the JKPeV team, and is in charge of JKPeV’s international networking.

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